theScore Bet | 24for24

Identity, Production

Developed the visual identity and production toolkit for theScore Bet’s activation at the 2024 NHL All-Star Weekend: the 24hr Shinny Showdown @The Well. Designed key visuals, social assets, signage, and wayfinding for a 24-hour shinny tournament celebrating hockey’s return to Toronto—delivering a cohesive, high-energy brand experience from concept to execution.

Agency: SDImktg/Midnight Circus
Creative Director: JM
Art Director: Max Crame
Jr. Designer: Thao Bui